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NewMedia Insider Report wrote:

Subject Line: A Disc on a Key, Manage Your Web Content, A New Worm, and

more!

internet.com's

NewMedia Insider Report - What's Next on the Net

Thursday, August 9, 2001

___________________________Sponsors________________________________

This newsletter sponsored by: Nanotech-Planet.com

_____________________________________________________________________

:::Feel free to forward this, but please don't cut it:::

:::Sign up for this newsletter at http://www.newmedia.com:::

*************************

This Week - from Bob Woods, NewMedia Managing Editor

In our weekly review, we take a look at a neato device that allows you to

copy files between computers. Best thing of all? It fits on a keychain!

Beware the company's claims of PC-to-Mac compatibility, though. We have

that plus a bunch of advertising/marketing news and Microsoft's latest

courtroom foray in the Business section.

Also, Microsoft supports the separation of content and site design, with

its new Content Management Server--we'll have a preview. Also, we'll look

a successor to VRML, a cheap (read: inexpensive) Flash creation tool, and

free MP3 streaming technology. All of that and more in Design/Development.

In Technology, a new worm that's like Code Red is crawling across the Net.

Problem is, it has a payload that's more destructive than Code Red -- we

have details. We'll also play around with numbers, with eight keys to a

"sane security strategy" and five tips for avoiding job burnout.

And please keep in mind that NewMedia.com now carries daily news--the spot

to quickly find out What's Next on the Net...

*************************

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THIS WEEK'S NEWS

* BUSINESS

A Disc, on a Key? (A NewMedia REVIEW)

The new DiskOnKey is a nifty gadget that lets you copy files from, to or

between computers. Pretty cool, eh? But don't count on it working between

PCs and Macs, even though it says it can.

http://www.newmedia.com/default.asp?articleID=2918

IAB Releases Rich Media Specs

Continuing its efforts to woo traditional advertisers to the medium, the

Silicon Alley-based Interactive Advertising Bureau is aiming to promote

the adoption of ads with animation and interactivity.

http://www.newmedia.com/default.asp?articleID=2926

Study: Pop-Under Ads Can Backfire

Campaigns like X10's have massive reach but little staying power with

consumers, according to Jupiter Media Metrix. Thank God.

http://www.newmedia.com/default.asp?articleID=2900

Study: Advertisers Will Buy Into Premium Inventory

The trick is defining that inventory, amid large amounts of unused Web ad

space, or so says Jupiter Media Metrix.

http://www.newmedia.com/default.asp?articleID=2927

Ad Spending to Rebound, Digital Marketing to Soar

A new study sees a light at the end of the online advertising tunnel. But

what comes out when the market emerges will be part digital marketing,

part Internet advertising.

http://www.newmedia.com/default.asp?articleID=2938

Microsoft to Appeal Antitrust Case to Supreme Court

Arguing that Judge Thomas Penfield Jackson's findings should be

invalidated, Microsoft asks the Supreme Court to hear its appeal.

http://www.newmedia.com/default.asp?articleID=2937

It's the Content Management, Stupid

Content management "issues"--yes, the bad ones--generally result from

infrastructure and technology problems. Learn how strong software and

solutions can save you thousands of dollars--a day.

http://www.newmedia.com/default.asp?articleID=2915

Offline Brands Bringing E-Commerce to the Masses

As Internet-only retailers struggle with profitability, and the

all-important holiday season approaches, new research finds the big

offline brands that dominate retailing in the U.S. are driving mainstream

shoppers online.

http://www.newmedia.com/default.asp?articleID=2909

Internet Politics Insider

The Copyright Office convenes hearings regarding proposed fees that

webcasters would pay to the copyright owners of songs, while the debate on

Internet taxation continues. We have all of that and more in this week's

Internet Politics Insider, courtesy the Association for Interactive Media

(www.interactivehq.org).

http://www.newmedia.com/default.asp?articleID=2912

* DESIGN/DEVELOPMENT

New: Content Management Server 2001

The latest of Microsoft's .NET Enterprise Servers, Content Management

Server 2001 allows for the creation of dynamic Web sites where content is

maintained separately from site design.

http://www.newmedia.com/default.asp?articleID=2913

Web3D Consortium Launches Successor To VRML

Silicon Valley group totes launch of the X3D open standard as a

new-generation successor to the 3-D equivalent of HTML.

http://www.newmedia.com/default.asp?articleID=2930

New: Mix-FX

If you like Flash, you will love a product called Mix-FX. You will also

like the fact that you don't have to risk reaching retirement age before

it begins working on your Web page.

http://www.newmedia.com/default.asp?articleID=2916

New: Anastasia

Having created a fully XML compliant document base, you now need a

flexible tool to publish it to the Web. Anastasia allows you to create

user-personalized output from any portion of any XML/SGML document.

http://www.newmedia.com/default.asp?articleID=2919

New: Collaborative Connect

Closing an online sale sometimes requires a personal touch. Chordiant's

new Collaborative Connect allows your reps to chat and browse directly

with your online customers in real-time.

http://www.newmedia.com/default.asp?articleID=2901

Digital Media Group Rallies Around Copyright Law Changes

Ye salvation shall come by way of legislation! At least that is what DiMA

hopes for the Music Online Competition Act proposed by Congress.

http://www.newmedia.com/default.asp?articleID=2922

New: Free MP3 Streaming Technology

AudioBase's free MP3 streaming applet, AB3, lets developers put audio into

a Web site without needing to use plug-ins.

http://www.newmedia.com/default.asp?articleID=2910

SAP Portal Powers Getronics' U.S. Intranet

Four thousand Getronics employees will reap the benefits of improved

internal communications with SAP's help.

http://www.newmedia.com/default.asp?articleID=2929

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* TECHNOLOGY

New Worm On the Loose

A new worm, utilizing the same vulnerability as the Code Red worm, is

spreading across the Net with a much more dangerous payload than its

predecessor.

http://www.newmedia.com/default.asp?articleID=2924

8 Keys To A Sane Security Strategy

The insidious Code Red worm plaguing computer systems worldwide provides a

sobering reminder to IT professionals that security isn't part of their

network -- it is their network. Our IT consultant looks at eight elements

integral to a successful security strategy in the cyberspace age.

http://www.newmedia.com/default.asp?articleID=2914

Five Tips for Avoiding Burnout

Do you feel guilty when you take time off? Do you overload yourself with

work or have trouble saying no? You may be at risk for burnout. We offer

some tips for CIOs and other IT execs to find balance in spite of a hectic

pace.

http://www.newmedia.com/default.asp?articleID=2920

Network Management Software

To confuse tech matters, a new bit of marketing nomenclature has hit --

eBusiness Infrastructure Management. We examine the differences (if any)

among infrastructure, network and system management software.

http://www.newmedia.com/default.asp?articleID=2902

Study: Salaries Not Top Concern for IT Pros

A Computerworld survey found that IT workers are satisfied with their

salaries, but want more challenges and more training. Meanwhile, people3

found the average tenure of an IT professional is less than three years.

http://www.newmedia.com/default.asp?articleID=2911

All Along the Watchfire

Inktomi partners with the maker of automated Web site management software

to spiff up search technology across corporate networks.

http://www.newmedia.com/default.asp?articleID=2939

Oracle9i Finds Its Voice

A partnership with eight other companies means Oracle9i Application Server

can interface with vocal commands that can be spoken directly into a

handset or hands-free device.

http://www.newmedia.com/default.asp?articleID=2923

MORE NEWS (From the internet.com Network)

snakeoil.com

Lurking beneath the ethics of the legitimate e-tailer are the unscrupulous

e-commerce sites that damage the reputation of online shopping. So, how

does an honest site appear trustworthy to consumers?

http://ecommerce.internet.com/news/insights/ectips/article/0,,10380_860081,00.html

Internet Advertising Malaise Starves Out the Hunger Site

The decline in Internet advertising has affected even some of the sites

that were launched with the best of intentions, like the Hunger Site, the

RainforestSite, the BreastCancerSite and GreaterGood.com.

http://ecommerce.internet.com/news/insights/trends/article/0,,10417_858461,00.html

Content Reminders and Tips

E-mail marketing should help you drive traffic to your Web site to build

your business. We have some tips on reviewing your e-mail communications

to check for what may be ailing you if you're not getting those coveted

responses that yield dollars.

http://clickz.com/article/cz.4180.html

Dealing With a Soft Market

The ad market is softer than a gummy bear that's been in a pocket during

this week's heat wave. How should buyers and sellers all live in harmony

until things improve?

http://clickz.com/article/cz.4183.html

New: WebTrends Enterprise Server 4.0

New features include special software for tracking the effectiveness of

banner ads, understanding shopping carts and streaming media, distributing

data and analyzing StoryServer log files.

http://www.isp-planet.com/equipment/2001/webtrends_4.0.html

Macromedia Flash 5 Developer's Guide

This chapter covers some specific techniques for building 3D symbols and

animations in Flash, as well as a broad overview of the major areas of

interest in the huge and fascinating world of 3D.

http://wdvl.internet.com/Authoring/Flash/Dev/

Advanced Web-Enabled Applications and Services Architecture

We explain how to avoid common mistakes when dealing with Web-enabled

application architecture. We also have a robust example of how to build an

expandable solution using XML and XSLT.

http://www.15Seconds.com/issue/010806.htm

Java: Mosaic

This cool app transitions between images with a mosaic effect.

http://javaboutique.internet.com/Mosaic/

Javascript: Image Resizer

Select an image and this script will give the size of that image. It will

also allow you to change the size and see what it looks like.

http://equivalents.javascriptsource.com/image-resizer.html

Introduction to Input Validation with Perl

How can we make software that withstands malicious input attacks? We can

start by minimizing the set of entities our software trusts and by

vigorously validating all input.

http://softwaredev.earthweb.com/script/article/0,,12063_861781,00.html

Keeping Up with the Patent Office

PatentAlert is an agent that searches the U.S. Patent and Trademark Office

database on your behalf, and sends you e-mails that include descriptions

of new patents in the fields of your choice.

http://www.searchenginewatch.com/searchday/01/sd0807-patent-alert.html

Jailed Russian Programmer Out On Bail

Dmitry Sklyarov was originally arrested for giving speech about

circumventing Adobe eBook Reader software.

http://siliconvalley.internet.com/news/article/0,2198,3531_861031,00.html

IPv6: The Future is Now

Cisco's Steve Deering warns that the costs of a slow rollout of IPv6 are

being felt now--while nations and corporations that are implementing IPv6

ahead of everyone else are reaping the early bird's reward.

http://www.isp-planet.com/technology/2001/ipv6_nowagain.html

Little Brother is Watching You

We delve into the dark world of tools that would monitor the behavior of a

company's employees and even prohibit them from viewing streaming content

on sports sites!

http://www.isp-planet.com/business/2001/little_brother_bol.html

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